catchment area analysis

Catchment area analysis

An airport’s catchment area is the geographical region from which the airport attracts its local passengers. Since the deregulation of air transport the number of airports offering commercial operations has risen substantially. This has led to increased competition between airports. As a result airport catchment areas increasingly overlap and demand is shared between multiple airports.

One of the challenges for airports is to attract as much demand from their  catchment area as possible. This means maximizing their market share within the catchment area.

To do so, airports need a clear overview of the size of their catchment area and the competitive forces that exist within the catchment area. Finally it is relevant for airports to know how to become more competitive and obtain a larger market share within their catchment area.

The SEO Catchment Area Choice Model estimates the market shares of airports or airlines in its surrounding regions. Airport market shares are generally high in the regions close to the airport, but decrease significantly when moving further away from the airport. This market share decay is particularly present when competition from neighbouring airports is fierce.

The SEO Catchment Area Choice Model determines and visualizes:

  • the size of an airport’s catchment area;
  • market shares within the catchment area and compare them to those of competing airports;
  • changes in market shares over time;
  • the effect on market shares of changes in airport charges, ticket prices, frequency levels or the start-up of a new operation;
  • the effect of improvements in airport access and egress times, for example as a result of infrastructure investments.

If you require more information about the Catchment Area Choice Model or our other products, please contact Rogier Lieshout at +31 (0)20 525 1672, or at r.lieshout@seo.nl.

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