Erik Brouwer

Erik Brouwer is the head of the Competition, Aviation and Innovation group within SEO Amsterdam Economics and holds a professorship at Nyenrode Business University. With over 30 years of experience as a scientist, policy researcher, and advisor, Erik is a leading expert in competition, innovation, and the economic implications of violations of the General Data Protection Regulation (GDPR).

Erik’s approach in his work involves objectifying and rationalizing client choices by unravelling and isolating the main effects, utilizing his extensive knowledge in econometrics, Big Data Science, and economic theory. As a professor, he focuses on (sustainable) innovation, competition, and measuring broad prosperity. He is affiliated with the Expertise Center Accounting at Nyenrode Business University.

His career encompasses leadership roles in numerous research assignments and advisory trajectories for diverse clients, including companies, consultancy firms, lawyers, industry organizations, regulators, and (local) governments both in the Netherlands and internationally. His experience extends to applied economic research and advisory work.

Erik completed his study in econometrics at the University of Amsterdam, where he obtained his doctorate in 1997 with his thesis “Into Innovation: determinants and indicators”. His career includes key SEO Economic Research, Dialogic, PwC, and LeasePlan positions. Erik has held a wide range of leadership and specialized positions in these roles, ranging from Director of Deals and Risk Management to an expert in competition and the economic consequences of GDPR violations.

Since 2017, Erik has been leading the competition, aviation, and innovation cluster at SEO Economic Research. Additionally, he is an active member of the ACM Academic Council and contributes to scientific journals and professional literature, mainly on innovation, competition, media, and pricing issues.

Are you curious about what Erik can do for your organization? Don’t hesitate to contact him directly for expert advice and insights.


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